The neighborhood average
Every listing within the area, all counted the same. What most pricing tools use.
True Comps
The listings you actually compete with. Not the neighborhood average.
Guests don't compare you with every listing nearby. They compare you with the 20 to 30 that look like yours. Sentinel finds them, shows you where you stand against them, and uses them to price you.
Why it matters
An average of 199 listings tells you very little about yours.
A neighborhood average mixes your three-bedroom with studios, budget rooms and luxury villas. If that average is filling up, it says nothing about whether the listings a guest is weighing against yours are filling up. True Comps narrows the field to the ones that matter.
Your true comp set
The 29 a guest would actually put next to yours. What Sentinel uses.
Two 200-dot panels compare the neighborhood average with the true comp set. Each has a dark dot for your listing at index 97. The neighborhood panel has 199 grey dots. The true comp panel highlights 29 competitors in purple and leaves the other 170 grey.
How the set is picked
Scan everything. Keep what a guest would compare.
Scan every listing nearby
199 listings
Sentinel looks at every active listing around yours, not a sample.
Match what a guest compares
29 kept
Size, guest count, property type, distance, review quality and price band. The ones that don't look like yours drop out.
You review and edit
Any time
Disagree with a pick? Remove it, add one you know competes with you, and the set updates.
What you see
Where you stand, against the right listings.
One view for each listing: the set on a map, the numbers that matter, and where you sit on occupancy and price.
29 true competitors, picked by Sentinel
Of 199 listings scanned nearby. Edit the set whenever you disagree.
Ahead on occupancy
6 of 29
comps you out-book, next 30 nights
Review score
4.82
vs 4.71 for the set
Occupancy next 30 days
50%
True comp set 73% over the same nights
MPI, you vs set
0.68
Your comps are booking well ahead of you
Search rank
112 of 177
Comps median rank: 64, same search
Biggest amenity gap
Dishwasher
23 of 29 offer it
Where your occupancy sits in the true comp set
Share of the next 30 nights already booked. Higher is better.
24th of 30 listings
Next 30 nights · ahead of 6 of 29
- Top of set
- 100%
- Set median
- 73%
- You
- 50%
- Bottom of set
- 20%
23 points below the set median
Where your pricing sits in the true comp set
Nightly price against your true competitors, median across the next five stay windows.
86% of the set is priced below you
Relative to the set median · priced above 25 of 29
- Top of set
- +116%
- Set median
- 0%
- You
- +45%
- Bottom of set
- -43%
You charge 45% above the set median and book 23 points below it. That gap is what Sentinel prices into.
A view, not a workspace
You're not meant to live here.
Sentinel's whole point is that you don't run a portfolio from dashboards. This page exists to show the work: the listings the algorithm compares you with, and the signals it weighs that your dynamic pricing engine doesn't. Their occupancy. Their prices. Your rating and review count. How far ahead each listing books. How you did last year. All of that lands in your queue as a card: approve, snooze or decline, and move on.
Night by night
See which competitors are still open for each night.
The full set as a calendar. When most of your true competitors are booked for a night and you are not, that night is underpriced. When they are open and you are too, the problem is somewhere else.
The true comp set, in full
29 true competitors · 70 more in the market panel · 2 guest favourites in this set
Details only · Split · Calendar · Filters · Edit true comp set
Available · Unbookable · Booked · No data
6–19 Oct
| # | Listing | T 6 | W 7 | T 8 | F 9 | S 10 | S 11 | M 12 | T 13 | W 14 | T 15 | F 16 | S 17 | S 18 | M 19 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| You Sunny corner flat, old town | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Available | Available | Available | Available | Available | Available | |
| 1 Bright flat by the market square | Booked | Booked | Booked | Booked | Booked | Booked | Available | Available | Available | Available | Booked | Booked | Booked | Booked | |
| 2 Rooftop studio near the cathedral | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Available | Available | Booked | Booked | Available | Booked | Booked | |
| 3 Garden apartment, historic quarter | Booked | Booked | Unbookable | Booked | Booked | Booked | Available | Available | Available | Available | Booked | Booked | Available | Available | |
| 4 Loft with terrace, city centre | Booked | Booked | Booked | Booked | Booked | Booked | Available | Available | Available | Booked | Booked | Available | Booked | Booked | |
| 5 Two-bedroom by the river | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Available | Available | Booked | Booked | Unbookable | Available | |
| 6 Attic with views, old town | Booked | Unbookable | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | Booked | |
| True comp availability competitors still bookable, of the 29 in your set | 0% | 3% | 7% | 3% | 0% | 3% | 24% | 41% | 52% | 31% | 17% | 14% | 17% | 28% | |
What Sentinel does with it
From a view you read to prices you approve.
Live today
Pick, map and compare
The set, the map, the KPIs, your position on occupancy and price, and the calendar, for every listing.
Live today
Their occupancy drives the call
How full your true competitors are is an input to every up or down recommendation.
November 2026
Their prices set the guardrails
What your true competitors charge becomes a guideline and a guardrail on every recommendation.
Questions
Straight answers.
What is a true competitor?
A listing a guest would realistically put next to yours when deciding where to book: similar size, guest count, type, location and quality. Sentinel keeps 20 to 30 per listing.
Can I change the set?
Yes. Remove a listing you don't consider a competitor, or add one you know competes with you. The views and the recommendations follow your edits.
How is this different from my pricing tool's comps?
Most pricing tools price you against an average of the listings nearby. For what we can see, their comp sets are for reporting and do not set the price. Sentinel uses your true competitors as an input to its recommendations.
Do I need to change my pricing tool?
No. Sentinel sits on top of PriceLabs, Wheelhouse and your property management system. Approved changes go back to your pricing tool.
Do I need to check this view every day?
No. The view is there when you want to see why a recommendation says what it says. Day to day, Sentinel turns all of it into cards, ranked by urgency and money at risk, so you act without opening a dashboard.
See who you really compete with.
We'll build the true comp set for a few of your listings and walk you through where they stand.
Book a demo