The decision engine for revenue managers

Sentinel and PriceLabs Athena, compared fairly

Athena helps you tune PriceLabs.Sentinel adds what PriceLabs can't see.

PriceLabs built an analyst inside PriceLabs. Sentinel sits on top and adds your true competitors, your reviews and how you did last year, night by night. You keep both.

Based on the public Athena page and the PriceLabs API, October 2026. Where we are guessing rather than seeing, we say so.

Sentinel, on top of your tools
Should these nights go up or down, by how much, and which listing first?
  • Your true competitorsThe 20 to 30 listings a guest actually compares you with
  • Your reviewsYour rating, and how many reviews back it up
  • Your own historyHow each listing is pacing against the same time last year
  • Your booking windowHow far ahead guests usually book this listing, so urgency is judged listing by listing
PriceLabsYour dynamic pricing
Athena, inside PriceLabs
Why is this price what it is? Should your base price or minimum price change?

What you get

One change for every night.Or the right change for each night.

Same listing, same two weeks. Here is what each one hands you.

Athena Illustrative

Underperforming listing

This listing has fewer bookings than usual.

Sat 17$155
Sun 18$132
Mon 19$119
Tue 20$119
Wed 21$119
Thu 22$180
Fri 23$243
Sat 24$251
Sun 25$168
Mon 26$124
Tue 27$124
Wed 28$131
Thu 29$176
Fri 30$238

No recommendation night by night. The two settings below lower the whole calendar at once, including the nights that were already selling well.

Base price
$180 to $165
Lowers every night on the calendar
Minimum price
$120 to $110
Lowers the floor on every night
Sentinel Illustrative

Oct 17 – 30, 14 nights

6 nights up, 5 nights down, 3 left as they are.

Sat 17$155+12%
Sun 18$132+12%
Mon 19$119-16%
Tue 20$119-16%
Wed 21$119-16%
Thu 22$180keep
Fri 23$243+8%
Sat 24$251+8%
Sun 25$168keep
Mon 26$124-6%
Tue 27$124-6%
Wed 28$131keep
Thu 29$176+5%
Fri 30$238+10%

Each night gets its own answer. Your floors, ceilings and overrides are respected.

Why
  • Weekends: 22% ahead of last year, and your true competitors are 78% booked. Room to go up.
  • Oct 19 – 21: behind last year with 9 days to go, and your true competitors are dropping prices. Go down now, not later.
  • 4.9 rating with 212 reviews supports the increases.
$1,240at risk if nothing changes
Go upGo downKeep as is

For what we can see in the PriceLabs API, price recommendations come in two types: base price and minimum price. The Athena page does not say what its recommendations run on. We assume it is these two until someone shows us otherwise.

Sentinel also ranks every card across your whole portfolio by money at risk, so the first card you open is the one worth the most.

What each one looks at

Same market.Different information.

Athena looks at your PriceLabs settings and your own booking history. Sentinel also looks at your true competitors, your reviews and how you did last year.

What it uses
Athena
Sentinel
Your PriceLabs prices and settings
AthenaYes, it lives there
SentinelYes, synced every day
The whole area
AthenaThe average price of listings nearby
SentinelWhether the whole area is filling faster or slower than last year, and by how much
Your true competitors: the 20 to 30 listings a guest actually compares you with
AthenaNot that we can see. PriceLabs has comp sets in Market Dashboards, but they do not set the price.
SentinelLive. You can see them in the app today. Their occupancy enters the pricing with V17 this week. Their prices become guardrails in November 2026.
Your rating and number of reviews
AthenaNot that we can see. PriceLabs leaves that to you, through your base price.
SentinelYes. A 4.95 with 300 reviews gets a different price than a 4.4 with 20.
How you did last year and against the market
AthenaFlags when a listing is slower or faster than its own usual
SentinelRevPAR against last year, bookings on the books against the same time last year, occupancy against the market
How urgent it is
AthenaFlags as things happen. The same clock for every listing.
SentinelA city studio that books 5 days out and a ski chalet that books 60 days out get different alarms. An empty night 30 days away is fine for one and urgent for the other.
Did the change work?
AthenaKeeps a log of what you accepted
SentinelMeasures the result against the market, card by card. First version of the report is in progress.
LiveLive, with more comingNot that we can see

Where Athena is ahead today

A capable agent can do a lot.We will not pretend otherwise.

Free, for now

Athena is free while in beta. PriceLabs has not said what it will cost after. Plan on a price, not on zero.

Nothing to connect

It is already inside the account you have. Sentinel connects to PriceLabs in minutes through the partner API, but it is still a step.

Chat with your data

Ask a question, get an answer from your own account. Ask Sentinel is on our roadmap. Today, Sentinel answers through cards.

Build your own routines

Describe a check in plain English and Athena runs it on a schedule. With Sentinel the checks already run on their own. You don't get to build them yourself, but you don't need to.

Same on both

Neither one changes a price without you.

Where the two are the same, we say so. Don't pick either one for these reasons.

You approve every changeAthena waits for Accept. Sentinel waits for Approve. Nothing moves on its own.
Rules, not guessesBoth follow rules you can trace. Same inputs, same recommendation, every time.
Changes end up in PriceLabsAthena makes the change itself. Sentinel sends your approved change to PriceLabs. You don't need to switch dynamic pricing supplier.

Questions we get

Straight answers.

Does Sentinel replace PriceLabs?

No. Sentinel sits on top of PriceLabs. PriceLabs keeps setting your daily prices; Sentinel tells you which nights to move up or down, by how much, and which listing to look at first. You keep PriceLabs, and you can keep Athena too.

What does Athena recommend?

For what we can see in the PriceLabs API, price recommendations come in two types: a base price change and a minimum price change. Both move the whole calendar at once. Alerts arrive as things happen; they are not ordered by how soon you need to act. The Athena page does not say what its recommendations run on; we assume it is these two until shown otherwise.

What does Sentinel recommend?

A specific change per night: some nights up, some down, some left alone, with the reasons, the money at risk, and your floors, ceilings and overrides respected. Cards are ordered by urgency to act, based on how far ahead each listing usually books, and by money at risk across your whole portfolio, so the first card you open is the one that can't wait.

Does Sentinel use my true competitors?

Yes. Sentinel selects 20 to 30 true competitors per listing and shows them in the app today. Their occupancy enters the pricing decision with V17 this week, and their prices become guardrails on recommendations in November 2026. PriceLabs prices against an average of nearby listings.

Does Sentinel use my rating and reviews?

Yes. Sentinel reads your rating and review count and adjusts recommendations up or down. For what we can see, PriceLabs leaves that to you through your base price.

Is Athena free?

Athena is free while in beta. PriceLabs has not announced what it will cost afterwards.

Why add Sentinel if I already have PriceLabs?

PriceLabs sets your prices from the average of nearby listings and the settings you give it. Sentinel adds information PriceLabs does not use: what your true competitors charge and how full they are, your rating and reviews, and how each listing is pacing against last year. More information per night means a more accurate price per night, and a ranked list of which listing to fix first. It is built for operators with 25 to 500+ listings who already run dynamic pricing.

You don't have to choose.Keep PriceLabs. Add the judge.

Dynamic pricing sets rates. Sentinel sets priorities. Start by looking at the true competitors Sentinel picks for your listings, and decide for yourself if we chose well.

See your true comps

Built on rules you can trace. No black boxes.